The famous rapper of 1990s Baba Sehgal speaks on the RAP of bollywood industry. He says rap mean rhythm and poetry and having definite beginning and end.
Baba Sehgal fluently said’ bollywood has no rap. I feel that singing few lines in a film song doesn’t mean it is a rap song. I feel singing a song on alcohol, women and many other thing is not a rap. People are enjoying and as a producer they are misleading the youngster generation that this is a rap.
Baba Sehgal is back with genre for the digital campaign and think tis medium have much power to promote.
He also said ‘Films are different media altogether and earlier it was film and television and now digital media. Infact I feel it’s much stronger than films as movies depend on digital campaign for marketing and promotions so I think digital media is much bigger. Anybody can be a star if the content is good’.
The rapper has associated himself with fast-food chain KFC to create a Chilli Chizza Rap in his style.
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